The Scottish Cup is the oldest national trophy in the world and the oldest in Association football. After working with the Scottish Football Association for several years Loop was asked to create a campaign for the William Hill Scottish Cup which underlined the competition’s position as the most prestigious, exciting and unpredictable in Scotland and which reinforced the uniqueness of the trophy itself.
The brief was to create a modern, fresh design using strong, modern typography with the cup as an integral part of the artwork and the campaign needed to work seamlessly online and offline.
Design elements included:
- Cup Draw set
- Updated imagery for online Cup toolkit
- Ticket artwork / programme covers
- Press ads/ 48 sheets
- Digital promotion of matches- website & social
- Print for Scottish Cup hospitality at Hampden Park
- Digitals screens for the semi finals and finals
- Video bumpers
The campaign went live in August 2015 rolling out across numerous large format media, digital and print channels.
“Loop work with the Scottish FA across many of our campaigns and corporate business and we find them to be a creative agency who provide reliability, creativity and flare as well as a great level of service.”
Scottish Football Association