Loop was commissioned by our long standing client Cornershop PR to update the Shrek London web site to accommodate the new cast, crew and production shots for the award winning 2015-16 UK national tour. We provided a series of national ad campaigns in both print and digital form throughout the duration of the tour. Shrek performed in over a dozen cities throughout the UK and we provided each theatre with a selection of advertising collateral including digital screens for foyers, digital billboards, local and national print campaigns and online banners. We also provided regular updates for the Shrek email newsletter "The Duloc Times" and provided a series of marketing and sales emails for ticketing agencies throughout the tour. A series of animations were also commissioned showing clips from the show combined with ticketing information and press reviews and these were supplied to theatres for use on in-house screens and online alongside animated banners. Consistent branding and high quality production values were essential throughout the campaign and as a reward we even got to see our big green friend live in action at the Kings Theatre in Glasgow - "Shrektacular".