Loop was appointed to provide marketing and creative support for Kukri Sports in early 2017. This JD brand is one of the UK’s top bespoke sportswear suppliers providing exceptional teamwear and leisurewear to schools and athletes around the world.
Our main objectives have been to promote Kukri Sports as the UK’s number 1 multisport brand for schools, to give their existing clients a platform to showcase their sports facilities and achievements plus share their positive experiences with the Kukri brand and to showcase the current clients Kukri already has in the Independent schools market
Loop has taken over the social media feeds of this respected sportswear brand and we create and post all content. In the first 4 months we have seen a 55% increase in impressions and a 275% increase in engagements.
We undertake management of the Kukri Sports mailing list, sending regular eshots to their database of over 90K subscribers which regularly achieve higher than average open rates. We have also introduced a branded sign up page and automated responses to improve the customer journey.
Loop has been intrumental in launching a number of customer focused campaigns both online and across traditional media to not only increase brand exposure to the target market but to celebrate the sporting success of the many teams who currently wear the brand.