Kukri Sports Core Range Campaign

When Kukri Sports wanted to launch a range of athletic fit performance sportswear, we put on our running shorts and got to work.
As the creative lead on the project, we scouted locations, briefed our photographer, booked the models, enlisted the help of some elite athletes, and created the concepts. The exceptionally talented Pete Simmons was the photographic lead and perfectly captured the essence of sportswear that inspires as well as performs.

With a bank of beautiful images under our belt we produced the campaign collateral that included brochures, a range of fabric icons that showed the technical aspects of the performance fabrics, point of sale and social content. Behind the scenes video content was also created alongside a series of short animations and a toolkit for the sales managers of this global sportswear company. The campaign was exceptionally well received both internally and externally for the brand and launched their core range around the world.