Loop Design has been instrumental in the rebranding of Kooga Rugby with the initial phase of marketing and communication focused on redesigning the brand assets and bringing to life the "Made for Rugby" messaging. A new website was designed using the brand statement and the new visual identity. We have engaged buyers and consumers to reconsider Kooga as an authentic made for Rugby brand and ensured all media is on message. A new set of brand guidelines has been created and new assets issued to all stockists and worldwide affiliates. The dormant social media accounts have all been brought to life with engaging content and brand messaging and as a result Kooga Rugby is now connecting with more rugby fans than ever before with social media interactions up 100%.