Scottish FA Euro 2024 Base Camp Branding

Five consecutive wins, defeating sporting giants and a waterlogged pitch — what a journey the Scotland National Team went on to reach UEFA Euro 2024. After making a historic return to the tournament, it was only right the team was kitted out with an awe-inspiring home from home at base camp in Germany.

Focusing on creating professional, cohesive and inspirational spaces to encourage players and enhance the sense of national pride, we got to work designing a base camp to be proud of. With the players spending time at the complex to rest and recuperate as well as train and prepare, we ensured the team was immersed in positive, uplifting vibes. From light-hearted Scottish patter to support from the Tartan Army, the players were surrounded by uplifting words of encouragement in a very Scottish setting. Quotes from legends lined the walls, firing up the players and ensuring the team left base camp knowing they had the support of the entire nation behind them.