Celtic In Japan Tour

Following an ever-growing fanbase and connection between the club and country, Celtic Football Club only had one destination in mind when it came to their summer tour — Japan. Travelling over 5000 miles, the team delighted fans across the globe with entertaining games and open training sessions.

Tasked with designing the artwork for the campaign, we focused on combining the iconic red circle from the Japanese flag with a montage of the club’s star players, including some of Japan’s homegrown heroes. The astonishing architecture of the ultra-modern skyline glows in the background, symbolising a fusion of cultures and an incredible new era for the club.

With any tour comes merchandise and the Japanese fans were not disappointed. We created a bespoke ‘Big in Japan’ email campaign influenced by the distinctive illustrative style of Japanese manga. The cartoon-like visual adds a sense of movement in a refreshing, light-hearted fashion while complimenting the famous Japanese art form.