When Celtic Football Club sent us a brief to design the book cover for ‘Callum McGregor: The Making of a Celtic Captain’ our thoughts immediately jumped to evolution. Evolution can be simply defined by 3 words; change through time. Scientific evidence shows that physical and behavioural traits shared by all humans evolved over a period of approximately six million years — Callum McGregor’s evolution to Celtic captain was a lot quicker.
From Academy player to lifting the league trophy, the book traces McGregor’s growth at the club as he rose through the ranks. Our playful take on the iconic diagram of human evolution symbolises McGregor’s development in a modern, emotive fashion. The coveted captain’s armband wraps around the cover, paying homage to the starring role of the player’s career so far.